ESPA E-MEETING 2020
The annual ESPA meeting was to take place this autumn in Porto. Due to the COVID-19 pandemic, we were forced to cancel it in traditional form and instead we came to the client with a solution in the form of a virtual conference. The aim was to find a suitable format, maintain the number of registered participants and prepare an interesting and interactive conference. The three-day virtual conference was the fastest, most convenient and most accessible way to pass on new knowledge to all experts in the field of pediatric anesthesiology.
For the conference, we decided to use our platform, tailor-made for virtual events. We have pre-recorded all of the content of the lectures in cooperation with the lecturers. This option provides participants with the opportunity to play individual presentations even after the event. They can therefore access these professional materials a few weeks and months later, which leads to continuous education.
In order to maintain the number of registered participants, we set up a marketing strategy based on a mailing campaign, promotion of the event on social networks, PPC advertising on the websites of professional companies and promotion of the event on the ESPA website.
We divided the event into three days in two-hour sections. We chose to broadcast in the late afternoon. This model suited both participants from Europe and those on the American continent. The event was organized by our seven-member team consisting of a project manager, an assistant, an exhibition coordinator, a sponsorship manager, a program coordinator, a technical manager and a registration coordinator.
The cooperation between the client, participants, partners and ourselves was seamless. This resulted in an online experience for 1,390 participants. The original number of registered participants at the conference in Porto therefore exceeded the virtual event by more than half. The greatest interest was in a lecture on Perioperative thromboprophylaxis in children, which was attended by 339 participants. The virtual exhibition recorded 2,378 interactions. The content will be available to participants in the coming months.
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