For the conference, we decided to use our platform, tailor-made for virtual events. We have pre-recorded all of the content of the lectures in cooperation with the lecturers. This option provides participants with the opportunity to play individual presentations even after the event. They can therefore access these professional materials a few weeks and months later, which leads to continuous education.

In order to maintain the number of registered participants, we set up a marketing strategy based on a mailing campaign, promotion of the event on social networks, PPC advertising on the websites of professional companies and promotion of the event on the ESPA website.

We divided the event into three days in two-hour sections. We chose to broadcast in the late afternoon. This model suited both participants from Europe and those on the American continent. The event was organized by our seven-member team consisting of a project manager, an assistant, an exhibition coordinator, a sponsorship manager, a program coordinator, a technical manager and a registration coordinator.