As we mentioned above, the decision to move the conference to a virtual form was made well in advance and so we were able to meet the individual requirements of the client in advance. The entire conference took place on the gCon virtual platform. Several participants praised the course and decline of the individual pre-recorded plenary sessions, which dealt with various topics from IgA nephropathy. Lectures on the future of treatment for this disease were among the most popular.

The individual lectures were complemented by panel discussions, where participants could ask various questions in the field of nephropathy. Interestingly, these discussions took place in written form. The three-day program was also enriched with the so-called Industry Symposium, where individual sponsors had the opportunity to present/educate participants about news in the field of nephropathy.

The busy program was supplemented by the so-called Interactive Poster Sessions, which were a combination of pre-recordings and live discussions. There were also panel discussions of experts on the chosen topic. Patients from all over the world were invited to one of the discussions, who presented their experiences with the disease and experts asked them selected questions.

Thanks to the variations and interactions of the program, we were able to meet the client’s expectations, as evidenced by positive references not only from the client but also from the participants. The cooperation with CzechTourism also contributed to the overall positive evaluation, thanks to which the conference was managed at a high level.

Although most of the conference was in the style of pre-recorded lectures, the announcement of the awards and individual discussions were already alive. In addition to mailing, the advertising and marketing itself also took place via social networks, specifically Twitter and Facebook, when, as is customary at professional conferences, promotion on Twitter dominated the most.